{"id":3737,"date":"2025-06-24T12:04:24","date_gmt":"2025-06-24T12:04:24","guid":{"rendered":"https:\/\/blog.ggonggong.com\/?p=3737"},"modified":"2025-06-24T12:04:25","modified_gmt":"2025-06-24T12:04:25","slug":"anti-marketing-strategy","status":"publish","type":"post","link":"https:\/\/blog.ggonggong.com\/?p=3737","title":{"rendered":"Anti-Marketing Strategy: How Liquid Death Is Redefining Brand Engagement in 2025"},"content":{"rendered":"<p><!DOCTYPE html><br \/>\n<html lang=\"en\"><br \/>\n<head><br \/>\n<!-- Open Graph \ud0dc\uadf8 --><br \/>\n<meta property=\"og:title\" content=\"Anti-Marketing Strategy: How Liquid Death Is Redefining Brand Engagement in 2025\"><br \/>\n<meta property=\"og:description\" content=\"Liquid Death is flipping traditional marketing on its head with comedy, honesty, and bold creativity. Dive into how this anti-marketing approach wins fans and challenges industry norms.\"><br \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.ggonggong.com\/wp-content\/uploads\/2025\/06\/1750766589.png\"><br \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.ggonggong.com\/2025\/03\/23\/anti-marketing strategy\"><br \/>\n<meta property=\"og:type\" content=\"article\"\n<!-- Twitter Card \ud0dc\uadf8 --><br \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\"><br \/>\n<meta name=\"twitter:title\" content=\"Anti-Marketing Strategy: How Liquid Death Is Redefining Brand Engagement in 2025\"><br \/>\n<meta name=\"twitter:description\" content=\"Liquid Death is flipping traditional marketing on its head with comedy, honesty, and bold creativity. Dive into how this anti-marketing approach wins fans and challenges industry norms.\"><br \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blog.ggonggong.com\/wp-content\/uploads\/2025\/06\/1750766589.png\"><br \/>\n<!-- \uba54\ud0c0 \uc124\uba85 --><br \/>\n<meta name=\"description\" content=\"Discover how Liquid Death\u2019s anti-marketing strategy drives real engagement in 2025 through bold humor and human-centric messaging. Click to explore their powerful branding lessons.\"><br \/>\n<meta name=\"keywords\" content=\"anti-marketing strategy, Liquid Death marketing, humor in branding, brand engagement 2025, marketing trends, shock marketing, non-traditional marketing, customer psychology, marketing innovation, branding with humor, challenger brands, authentic marketing, marketing disruption\"><br \/>\n<!-- \uc2a4\ud0c0\uc77c \ucd94\uac00 --><\/p>\n<style>\n\/* \ubaa8\ub4e0 \uc694\uc18c \ucd08\uae30\ud654 *\/\n * {\n      margin: 0;\n      padding: 0;\n      box-sizing: border-box;\n    }<\/p>\n<p>    html, body {\n      margin: 0;\n      padding: 0;\n      width: 100%;\n      height: 100%;\n      display: flex;\n      flex-direction: column;\n      justify-content: flex-start; \/* \ucf58\ud150\uce20\ub97c \ud654\uba74 \uc0c1\ub2e8\uc73c\ub85c \ubc30\uce58 *\/\n      align-items: center; \/* \uc218\ud3c9 \uc911\uc559 \uc815\ub82c *\/\n      background-color: #f9f9f9; \/* \ubc30\uacbd \uc0c9\uc0c1 *\/\n    }<\/p>\n<p>    img {\n      display: block;\n      max-width: 100%;\n      height: auto;\n      margin: 0 auto; \/* \uc774\ubbf8\uc9c0 \uc911\uc559 \uc815\ub82c *\/\n      vertical-align: top; \/* \ub77c\uc778\ubc15\uc2a4 \uc5ec\ubc31 \uc81c\uac70 *\/\n    }<\/p>\n<p>    h1 {\n      margin: 0; \/* \ubd88\ud544\uc694\ud55c \uc5ec\ubc31 \uc81c\uac70 *\/\n      padding: 1rem 0; \/* \ub0b4\ubd80 \uc5ec\ubc31 \ucd94\uac00 *\/\n      font-size: 2rem;\n      font-weight: bold;\n      text-align: center;\n      color: #320b86;\n      text-shadow: 1px 1px 3px rgba(50, 11, 134, 0.2);\n      line-height: 1.3;\n      font-family: 'Noto Sans KR', sans-serif;\n    }<\/p>\n<p>    footer {\n      text-align: center;\n      font-size: 0.9rem;\n      color: #333;\n      margin-top: auto; \/* \ud478\ud130\ub97c \ud558\ub2e8 \uace0\uc815 *\/\n      padding: 1rem;\n    }\n    footer p {\n      margin: 0.5em 0; \/* \ubb38\ub2e8 \uac04 \uac04\uaca9 \uc870\uc815 *\/\n    }\n    br {\n      display: none; \/* \ubaa8\ub4e0 \uc904\ubc14\uafc8 \ud0dc\uadf8 \uc228\uae30\uae30 *\/\n    }\n  <\/style>\n<p><\/head><br \/>\n<body><br \/>\n<!-- \ucd5c\uc0c1\ub2e8 \uc774\ubbf8\uc9c0 --><br \/>\n<img decoding=\"async\" src=\"https:\/\/blog.ggonggong.com\/wp-content\/uploads\/2025\/06\/1750766589.png\" alt=\"anti-marketing strategy\"><br \/>\n<!-- \ubcf8\ubb38 \uc774\ubbf8\uc9c0 --><br \/>\n  <!-- \ube14\ub85c\uadf8 \ud3ec\uc2a4\ud2b8 \uba54\uc778 \uc81c\ubaa9 (h1) --><\/p>\n<h1 style=\"\n    font-size: 2.0rem; \/* \uae00\uc790 \ud06c\uae30 \uc99d\uac00 *\/\n    font-weight: 800; \/* \ub354 \uad75\uac8c *\/\n    color: #320b86; \/* \ub354 \uc9c4\ud55c \ubcf4\ub77c\uc0c9\uc73c\ub85c \uac15\uc870 *\/\n    text-shadow: 2px 2px 5px rgba(74, 20, 140, 0.2); \/* \uc740\uc740\ud55c \uadf8\ub9bc\uc790 \ucd94\uac00 *\/\n    margin-top: 1.2em; \n    margin-bottom: 0.7em; \n    line-height: 1.3; \/* \uac00\ub3c5\uc131\uc744 \uc704\ud574 \uc904\uac04\uaca9 \uc870\uc815 *\/\n    border-bottom: 4px solid #7b1fa2; \/* \ub354 \ub450\uaebc\uc6b4 \ubc11\uc904 *\/\n    padding-bottom: 0.4em; \n    font-family: 'Noto Sans KR', sans-serif;\n\">Anti-Marketing Strategy: How Liquid Death Is Redefining Brand Engagement in 2025<\/h1>\n<p><!-- \ub2e8\uc21c\ud55c \ud14d\uc2a4\ud2b8 \uae30\ubc18 \ubaa9\ucc28 --><\/p>\n<div style=\"background: linear-gradient(135deg, #f5f0ff, #f0e6ff); border-radius: 8px; padding: 20px; margin: 10px 0; box-shadow: 0 4px 10px rgba(106, 27, 154, 0.08); font-family: 'Noto Sans KR', sans-serif; border-left: 4px solid #9c27b0;\">\n<p>  <!-- \ubaa9\ucc28 \ub0b4\uc6a9 - \uc904 \uac04\uaca9 \uc870\uc808 \uac00\ub2a5 --><\/p>\n<div style=\"display: flex; flex-direction: column; gap: 10px; line-height: 1.0;\">\n        <a style=\"color: #6a1b9a; text-decoration: none; font-weight: 500;\" href=\"#what-is-risk\">What Is Anti-Marketing and Why It Works Today<\/a><br \/>\n        <a style=\"color: #6a1b9a; text-decoration: none; font-weight: 500;\" href=\"#types-of-risk\">How Liquid Death Turns Humor and Shock Into Brand Loyalty<\/a><br \/>\n        <a style=\"color: #6a1b9a; text-decoration: none; font-weight: 500;\" href=\"#managing-risk\">Lessons Marketers Can Learn from Liquid Death\u2019s &#8216;No-Consumer&#8217; Mindset<\/a><br \/>\n        <a style=\"color: #6a1b9a; text-decoration: none; font-weight: 500;\" href=\"#conclusion\">Is Anti-Marketing the Future of Branding in a Crisis of Trust?<\/a>\n    <\/div>\n<\/div>\n<p><!-- \uc11c\ube0c \uc81c\ubaa9 (h2) --><\/p>\n<h2 style=\"font-size: 1.8rem; font-weight: 700; color: #4a148c; margin-top: 1.5em; margin-bottom: 0.8em; line-height: 1.2; border-bottom: 3px solid #7b1fa2; padding-bottom: 0.3em; font-family: 'Noto Sans KR', sans-serif;\">What Is Anti-Marketing and Why It Works Today<\/h2>\n<p><!-- \ubcf8\ubb38\uae00 \uae30\ubcf8 --><\/p>\n<p class=\"styled-text\">The concept of <strong style=\"font-weight: 700; color: #6a1b9a; font-family: 'Noto Sans KR', sans-serif;\">anti-marketing<\/strong> challenges traditional marketing norms. It involves a strategy where companies deliberately avoid the typical appeals of marketing, redirecting their focus to authenticity and a deeper connection with consumers. This approach is especially relevant today as consumers are becoming increasingly weary of over-saturated marketing tactics that often feel disingenuous. Many people are seeking brands that resonate with their values rather than those that simply push products on them.<\/p>\n<p class=\"styled-text\">To illustrate this, let\u2019s consider the rise of Liquid Death, a brand that sells canned water but does so with a punk-rock aesthetic and a sense of humor that catches people off guard. Liquid Death utilizes anti-marketing tactics by targeting consumers who are fed up with the typical health and wellness marketing. Instead of selling water based on hydration benefits, they focus on branding their product as a lifestyle choice, one that exudes rebellion and fun.<\/p>\n<p class=\"styled-text\">The effectiveness of anti-marketing lies in its authenticity. In a world where trust in brands can be fleeting, companies that adopt this methodology seek to build genuine relationships with their customers. In fact, <strong style=\"font-weight: 700; color: #6a1b9a; font-family: 'Noto Sans KR', sans-serif;\">anti-marketing<\/strong> encourages engagement through humor, irreverence, and transparency, instead of solely focusing on sales numbers. It creates a community rather than just a customer base.<\/p>\n<p class=\"styled-text\">Moreover, traditional marketing often emphasizes perfection, gloss, and idealized versions of life. Anti-marketing takes the opposite approach by embracing flaws and being real. This strategy not only aligns with values of many consumers but also attracts those who feel alienated by conventional marketing messages that often seem out of touch with reality.<\/p>\n<p class=\"styled-text\">In summary, anti-marketing serves as a valuable framework in today\u2019s branding landscape. It encourages brands to step away from the hard sell and instead establish a more human connection with their audience. As companies begin to recognize this shift in consumer preferences, we can expect to see more businesses adopting anti-marketing strategies to foster loyalty and authenticity in this competitive market.<\/p>\n<p><img decoding=\"async\" src=\"\" alt=\"\"><\/p>\n<h2 style=\"font-size: 1.8rem; font-weight: 700; color: #4a148c; margin-top: 1.5em; margin-bottom: 0.8em; line-height: 1.2; border-bottom: 3px solid #7b1fa2; padding-bottom: 0.3em; font-family: 'Noto Sans KR', sans-serif;\">How Liquid Death Turns Humor and Shock Into Brand Loyalty<\/h2>\n<p class=\"styled-text\">In today&#8217;s competitive market, where consumers are bombarded with ads at every corner, standing out can be a daunting task. But what if you flipped the traditional marketing playbook on its head? Liquid Death, the purveyor of mountain water in a can, has done just that with a mix of humor, shock, and bold creativity. Their <b style=\"font-weight: 700; color: #8e24aa; font-family: 'Noto Sans KR', sans-serif;\">anti-marketing strategy<\/b> not only challenges industry norms but also establishes a deep-rooted loyalty among fans. Let\u2019s dive into this unconventional approach to branding.<\/p>\n<h3 style=\"font-size: 1.8rem; font-weight: 700; color: #4a148c; margin-top: 1.5em; margin-bottom: 0.8em; line-height: 1.2; border-left: 5px solid #9c27b0; padding-left: 0.8em; font-family: 'Noto Sans KR', sans-serif;\">The Power of Humor in Marketing<\/h3>\n<p class=\"styled-text\">Liquid Death\u2019s marketing strategy relies on a unique blend of dark humor and social commentary. Their ads often feature absurd scenarios, such as a can of water being treated like a \u201cdemonic\u201d beverage, unleashing chaos in mundane settings. This absurdity not only grabs attention but elicits laughter, making their brand memorable.<\/p>\n<blockquote style=\"border-left: 4px solid #9c27b0; padding: 0.5em 1em; margin: 1.5em 0; font-style: italic; color: #6a1b9a; background-color: #f9f2ff; font-family: 'Noto Sans KR', sans-serif;\"><p>&#8220;We\u2019re not just selling water; we\u2019re selling an experience. An experience that\u2019s fun, engaging, and a little outrageous.&#8221;<\/p><\/blockquote>\n<p class=\"styled-text\">This connection through humor fosters a sense of community among consumers who share similar tastes. When customers feel like they\u2019re part of a joke or an inside story, they\u2019re more likely to return to the brand\u2014even to recommend it to friends. This is the essence of brand loyalty, where the emotional connection outweighs traditional marketing approaches.<\/p>\n<h3 style=\"font-size: 1.8rem; font-weight: 700; color: #4a148c; margin-top: 1.5em; margin-bottom: 0.8em; line-height: 1.2; border-left: 5px solid #9c27b0; padding-left: 0.8em; font-family: 'Noto Sans KR', sans-serif;\">Embracing Shock Value<\/h3>\n<p class=\"styled-text\">One of the cornerstones of Liquid Death&#8217;s branding is its shock value. Their packaging is striking\u2014featuring skulls and bold graphics, it resembles an energy drink rather than a typical bottled water. This shock factor draws in the consumer&#8217;s attention, compelling them to pick up a can just to see what it\u2019s all about. This contrasts sharply with the more subdued packaging of competitors.<\/p>\n<p class=\"styled-text\"><b style=\"font-weight: 700; color: #8e24aa; font-family: 'Noto Sans KR', sans-serif;\">Liquid Death doesn\u2019t just sell water<\/b>; they sell a personality. By pushing boundaries and challenging social norms, they attract a demographic of thrill-seekers and rebels who like to think outside the box. They&#8217;re not just drinking water; they&#8217;re making a statement.<\/p>\n<hr style=\"border: 0; height: 1px; background-image: linear-gradient(to right, rgba(156, 39, 176, 0), rgba(156, 39, 176, 0.75), rgba(156, 39, 176, 0)); margin: 2em 0;\">\n<p class=\"styled-text\">So, what can traditional brands learn from Liquid Death\u2019s approach?<\/p>\n<ul style=\"margin-bottom: 1.2em; padding-left: 0.5em; list-style-type: none; color: #333; font-family: 'Noto Sans KR', sans-serif;\">\n<li style=\"margin-bottom: 0.5em; position: relative;\"><span style=\"display: inline-block; width: 8px; height: 8px; border-radius: 50%; background-color: #9c27b0; margin-right: 10px; position: absolute; left: -20px; top: 8px;\"><\/span>Be bold and embrace humor.<\/li>\n<li style=\"margin-bottom: 0.5em; position: relative;\"><span style=\"display: inline-block; width: 8px; height: 8px; border-radius: 50%; background-color: #9c27b0; margin-right: 10px; position: absolute; left: -20px; top: 8px;\"><\/span>Use shock value to capture attention.<\/li>\n<li style=\"margin-bottom: 0.5em; position: relative;\"><span style=\"display: inline-block; width: 8px; height: 8px; border-radius: 50%; background-color: #9c27b0; margin-right: 10px; position: absolute; left: -20px; top: 8px;\"><\/span>Create an emotional connection with your audience.<\/li>\n<\/ul>\n<p class=\"styled-text\">Liquid Death\u2019s success illustrates that by flipping the narrative and leveraging humor and shock, brands can build a loyal customer base in an oversaturated market. They show us that authenticity, creativity, and a little madness can go a long way in capturing hearts (and taste buds).<\/p>\n<div style=\"border: 1px solid #e1bee7; padding: 1em; border-radius: 4px; margin: 1.5em 0; background-color: #f3e5f5; font-family: 'Noto Sans KR', sans-serif;\">\n<p style=\"margin: 0; line-height: 1.6;\">In a world where brands vie for consumer attention, Liquid Death&#8217;s unique approach is a reminder that sometimes, it pays to diverge from the norm. It&#8217;s about creating a narrative that resonates\u2014with humor, boldness, and a twist of social commentary. After all, in the battle for brand loyalty, every drop counts!<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\" alt=\"\"><\/p>\n<h2 style=\"font-size: 1.8rem; font-weight: 700; color: #4a148c; margin-top: 1.5em; margin-bottom: 0.8em; line-height: 1.2; border-bottom: 3px solid #7b1fa2; padding-bottom: 0.3em; font-family: 'Noto Sans KR', sans-serif;\">Lessons Marketers Can Learn from Liquid Death\u2019s &#8216;No-Consumer&#8217; Mindset<\/h2>\n<p class=\"styled-text\">Have you ever noticed how some brands can completely flip the script on traditional marketing? One such example is <strong style=\"font-weight: 700; color: #6a1b9a; font-family: 'Noto Sans KR', sans-serif;\">Liquid Death<\/strong>. Yes, you heard that right! This brand, which sells canned mountain water, has taken a bold, anti-marketing strategy that captivates audiences in a way we\u2019ve rarely seen. This approach has sparked numerous conversations about how conventional methods might not be enough in a world overwhelmed by advertising.<\/p>\n<p class=\"styled-text\">Liquid Death embraces a humorous yet brutally honest message that strikes a chord with its audience. Instead of pushing the typical advertising agenda, they focus on creating an experience that feels authentic. Picture this: a brand that markets itself with edgy graphics, hilarious videos, and a feeling that speaks to the rebellion against mainstream beverage marketing. This innovative anti-marketing strategy allows Liquid Death to cultivate brand loyalty through shared laughter and an appreciation for authenticity.<\/p>\n<p class=\"styled-text\">What can we, as marketers, learn from this? Firstly, authenticity is crucial in building connections with consumers. Secondly, using humor can be a fantastic way to engage your audience. Thirdly, it reminds us that being bold and unconventional can actually pay off in a market saturated with similar products. By leveraging these key principles that Liquid Death brilliantly exhibits, we can reshape how we view marketing and better cater to our audience&#8217;s desires. So let\u2019s take a page from Liquid Death\u2019s playbook and see how we can innovate and inspire in our marketing strategies!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"\" alt=\"\"><\/p>\n<h2 style=\"font-size: 1.8rem; font-weight: 700; color: #4a148c; margin-top: 1.5em; margin-bottom: 0.8em; line-height: 1.2; border-bottom: 3px solid #7b1fa2; padding-bottom: 0.3em; font-family: 'Noto Sans KR', sans-serif;\">Is Anti-Marketing the Future of Branding in a Crisis of Trust?<\/h2>\n<p class=\"styled-text\">These days, it seems like every brand is struggling to connect with consumers. Traditional marketing practices feel a bit stale, particularly in an era where consumers are increasingly skeptical. Enter the concept of <strong style=\"font-weight: 700; color: #6a1b9a; font-family: 'Noto Sans KR', sans-serif;\">anti-marketing<\/strong>. It represents a fresh perspective\u2014one that echoes the sentiments of a generation tired of the unattainable ideals peddled through conventional advertising. This approach revolves around <b style=\"font-weight: 700; color: #8e24aa; font-family: 'Noto Sans KR', sans-serif;\">honesty, humor, and creativity<\/b>, as brands aim to create authentic connections with their audiences.<\/p>\n<p class=\"styled-text\">So, is this the answer to today&#8217;s branding challenges? When businesses operate in a crisis of trust, it seems that stripping away the glossy exterior of polished ads could be the key to success. Anti-marketing speaks directly to the consumer&#8217;s desire for <i>authenticity<\/i>. Take Liquid Death, for example\u2014a brand that dives headfirst into dark humor and self-aware messaging to cultivate an image that makes them relatable. Their unconventional marketing techniques are resonating with consumers who appreciate the raw honesty. It&#8217;s not just about selling a product; it&#8217;s about forming a community around shared values and experiences.<\/p>\n<p class=\"styled-text\">One of the most significant impacts of this approach is the way it addresses consumers&#8217; disillusionment with traditional marketing. People want to feel seen, understood, and appreciated. By opting for a more nuanced storytelling method, brands employing anti-marketing are diving deeper. They challenge industry norms, inviting customers to join them on a shared journey instead of merely serving as passive recipients of advertisements. This feeling of inclusion not only boosts brand loyalty but also encourages an emotional investment.<\/p>\n<p class=\"styled-text\">In conclusion, anti-marketing could indeed be the future of branding in our current landscape. With the pervasive skepticism surrounding consumer trust, brands must innovate. They need to transition from conventional methods to authentic, engaging narratives. By focusing on honesty and humor, brands can not only attract attention but foster long-term relationships, making anti-marketing a necessary strategy for those looking to distinguish themselves in an overly saturated market.<\/p>\n<p>  <!-- \ud478\ud130 --><\/p>\n<footer style=\"background-color: #f1f1f1; padding: 10px; text-align: center; font-size: 14px;\">\n<p>&copy; 2025 Ggonggong. All Rights Reserved.   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Dive into how this anti-marketing approach wins fans and challenges industry norms.<\/p>\n","protected":false},"author":1,"featured_media":3738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[37],"tags":[44],"class_list":["post-3737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-media","tag-dailyprompt-1871"],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/blog.ggonggong.com\/index.php?rest_route=\/wp\/v2\/posts\/3737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ggonggong.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ggonggong.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ggonggong.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ggonggong.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3737"}],"version-history":[{"count":1,"href":"https:\/\/blog.ggonggong.com\/index.php?rest_route=\/wp\/v2\/posts\/3737\/revisions"}],"predecessor-version":[{"id":3739,"href":"https:\/\/blog.ggonggong.com\/index.php?rest_route=\/wp\/v2\/posts\/3737\/revisions\/3739"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.ggonggong.com\/index.php?rest_route=\/wp\/v2\/media\/3738"}],"wp:attachment":[{"href":"https:\/\/blog.ggonggong.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ggonggong.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ggonggong.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}