{"id":3752,"date":"2025-06-25T12:06:00","date_gmt":"2025-06-25T12:06:00","guid":{"rendered":"https:\/\/blog.ggonggong.com\/?p=3752"},"modified":"2025-06-25T12:06:01","modified_gmt":"2025-06-25T12:06:01","slug":"google-third-party-cookie-update","status":"publish","type":"post","link":"https:\/\/blog.ggonggong.com\/?p=3752","title":{"rendered":"Google third-party cookie update: What Chrome\u2019s sudden reversal means for your ad strategy"},"content":{"rendered":"<p><!DOCTYPE html><br \/>\n<html lang=\"en\"><br \/>\n<head><br \/>\n<!-- Open Graph \ud0dc\uadf8 --><br \/>\n<meta property=\"og:title\" content=\"Google third-party cookie update: What Chrome\u2019s sudden reversal means for your ad strategy\"><br \/>\n<meta property=\"og:description\" content=\"Google has officially reversed its plan to phase out third-party cookies in Chrome. Find out what this means for advertisers, data privacy, and your PPC strategy in 2025.\"><br \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.ggonggong.com\/wp-content\/uploads\/2025\/06\/1750853066.png\"><br \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.ggonggong.com\/2025\/03\/23\/Google third-party cookie update\"><br \/>\n<meta property=\"og:type\" content=\"article\"\n<!-- Twitter Card \ud0dc\uadf8 --><br \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\"><br \/>\n<meta name=\"twitter:title\" content=\"Google third-party cookie update: What Chrome\u2019s sudden reversal means for your ad strategy\"><br \/>\n<meta name=\"twitter:description\" content=\"Google has officially reversed its plan to phase out third-party cookies in Chrome. Find out what this means for advertisers, data privacy, and your PPC strategy in 2025.\"><br \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blog.ggonggong.com\/wp-content\/uploads\/2025\/06\/1750853066.png\"><br \/>\n<!-- \uba54\ud0c0 \uc124\uba85 --><br \/>\n<meta name=\"description\" content=\"Discover how Google\u2019s reversal on third-party cookie deprecation impacts advertiser strategies. Learn more about privacy-first campaigns and Chrome user targeting.\"><br \/>\n<meta name=\"keywords\" content=\"Google third-party cookies, Chrome privacy update, 2025 PPC strategy, advertising without cookies, first-party data, cookie deprecation, Privacy Sandbox, digital marketing, paid search trends, user data consent\"><br \/>\n<!-- \uc2a4\ud0c0\uc77c \ucd94\uac00 --><\/p>\n<style>\n\/* \ubaa8\ub4e0 \uc694\uc18c \ucd08\uae30\ud654 *\/\n * {\n      margin: 0;\n      padding: 0;\n      box-sizing: border-box;\n    }<\/p>\n<p>    html, body {\n      margin: 0;\n      padding: 0;\n      width: 100%;\n      height: 100%;\n      display: flex;\n      flex-direction: column;\n      justify-content: flex-start; \/* \ucf58\ud150\uce20\ub97c \ud654\uba74 \uc0c1\ub2e8\uc73c\ub85c \ubc30\uce58 *\/\n      align-items: center; \/* \uc218\ud3c9 \uc911\uc559 \uc815\ub82c *\/\n      background-color: #f9f9f9; \/* \ubc30\uacbd \uc0c9\uc0c1 *\/\n    }<\/p>\n<p>    img {\n      display: block;\n      max-width: 100%;\n      height: auto;\n      margin: 0 auto; \/* \uc774\ubbf8\uc9c0 \uc911\uc559 \uc815\ub82c *\/\n      vertical-align: top; \/* \ub77c\uc778\ubc15\uc2a4 \uc5ec\ubc31 \uc81c\uac70 *\/\n    }<\/p>\n<p>    h1 {\n      margin: 0; \/* \ubd88\ud544\uc694\ud55c \uc5ec\ubc31 \uc81c\uac70 *\/\n      padding: 1rem 0; \/* \ub0b4\ubd80 \uc5ec\ubc31 \ucd94\uac00 *\/\n      font-size: 2rem;\n      font-weight: bold;\n      text-align: center;\n      color: #320b86;\n      text-shadow: 1px 1px 3px rgba(50, 11, 134, 0.2);\n      line-height: 1.3;\n      font-family: 'Noto Sans KR', sans-serif;\n    }<\/p>\n<p>    footer {\n      text-align: center;\n      font-size: 0.9rem;\n      color: #333;\n      margin-top: auto; \/* \ud478\ud130\ub97c \ud558\ub2e8 \uace0\uc815 *\/\n      padding: 1rem;\n    }\n    footer p {\n      margin: 0.5em 0; \/* \ubb38\ub2e8 \uac04 \uac04\uaca9 \uc870\uc815 *\/\n    }\n    br {\n      display: none; \/* \ubaa8\ub4e0 \uc904\ubc14\uafc8 \ud0dc\uadf8 \uc228\uae30\uae30 *\/\n    }\n  <\/style>\n<p><\/head><br \/>\n<body><br \/>\n<!-- \ucd5c\uc0c1\ub2e8 \uc774\ubbf8\uc9c0 --><br \/>\n<img decoding=\"async\" src=\"https:\/\/blog.ggonggong.com\/wp-content\/uploads\/2025\/06\/1750853066.png\" alt=\"Google third-party cookie update\"><br \/>\n<!-- \ubcf8\ubb38 \uc774\ubbf8\uc9c0 --><br \/>\n  <!-- \ube14\ub85c\uadf8 \ud3ec\uc2a4\ud2b8 \uba54\uc778 \uc81c\ubaa9 (h1) --><\/p>\n<h1 style=\"\n    font-size: 2.0rem; \/* \uae00\uc790 \ud06c\uae30 \uc99d\uac00 *\/\n    font-weight: 800; \/* \ub354 \uad75\uac8c *\/\n    color: #320b86; \/* \ub354 \uc9c4\ud55c \ubcf4\ub77c\uc0c9\uc73c\ub85c \uac15\uc870 *\/\n    text-shadow: 2px 2px 5px rgba(74, 20, 140, 0.2); \/* \uc740\uc740\ud55c \uadf8\ub9bc\uc790 \ucd94\uac00 *\/\n    margin-top: 1.2em; \n    margin-bottom: 0.7em; \n    line-height: 1.3; \/* \uac00\ub3c5\uc131\uc744 \uc704\ud574 \uc904\uac04\uaca9 \uc870\uc815 *\/\n    border-bottom: 4px solid #7b1fa2; \/* \ub354 \ub450\uaebc\uc6b4 \ubc11\uc904 *\/\n    padding-bottom: 0.4em; \n    font-family: 'Noto Sans KR', sans-serif;\n\">Google third-party cookie update: What Chrome\u2019s sudden reversal means for your ad strategy<\/h1>\n<p><!-- \ub2e8\uc21c\ud55c \ud14d\uc2a4\ud2b8 \uae30\ubc18 \ubaa9\ucc28 --><\/p>\n<div style=\"background: linear-gradient(135deg, #f5f0ff, #f0e6ff); border-radius: 8px; padding: 20px; margin: 10px 0; box-shadow: 0 4px 10px rgba(106, 27, 154, 0.08); font-family: 'Noto Sans KR', sans-serif; border-left: 4px solid #9c27b0;\">\n<p> <!-- \ubaa9\ucc28 \ub0b4\uc6a9 - \uc904 \uac04\uaca9 \uc870\uc808 \uac00\ub2a5 --><\/p>\n<div style=\"display: flex; flex-direction: column; gap: 10px; line-height: 1.0;\">\n        <a style=\"color: #6a1b9a; text-decoration: none; font-weight: 500;\" href=\"#what-is-risk\">Understanding Google\u2019s cookie policy shift in 2025<\/a><br \/>\n        <a style=\"color: #6a1b9a; text-decoration: none; font-weight: 500;\" href=\"#types-of-risk\">Why this reversal changes the game for PPC marketers<\/a><br \/>\n        <a style=\"color: #6a1b9a; text-decoration: none; font-weight: 500;\" href=\"#managing-risk\">How to future-proof your campaigns with first-party data<\/a><br \/>\n        <a style=\"color: #6a1b9a; text-decoration: none; font-weight: 500;\" href=\"#conclusion\">Preparing your ad strategies beyond cookies in a privacy-first world<\/a>\n    <\/div>\n<\/div>\n<p><!-- \uc11c\ube0c \uc81c\ubaa9 (h2) --><\/p>\n<h2 style=\"font-size: 1.8rem; font-weight: 700; color: #4a148c; margin-top: 1.5em; margin-bottom: 0.8em; line-height: 1.2; border-bottom: 3px solid #7b1fa2; padding-bottom: 0.3em; font-family: 'Noto Sans KR', sans-serif;\">Understanding Google\u2019s cookie policy shift in 2025<\/h2>\n<p><!-- \ubcf8\ubb38\uae00 \uae30\ubcf8 --><\/p>\n<p class=\"styled-text\">Google\u2019s decision to phase out third-party cookies by 2025 marks a pivotal shift in the digital advertising landscape. Historically, third-party cookies have played a crucial role in tracking user behavior across different websites, enabling marketers to target ads effectively based on browsing habits. However, with increasing concerns over privacy and data security, Google has recognized the need to adapt to a changing environment where users are more conscious of how their data is used. <\/p>\n<p>This change is not just a technical adjustment but a fundamental rethinking of how online advertising should operate in a world that prioritizes privacy. The implications of this shift are enormous for advertisers, particularly those who rely heavily on behavioral targeting techniques. Marketers will have to rethink their strategies and explore new methods for reaching consumers that do not involve intrusive tracking methods.  <\/p>\n<p>With this transition, Google is promoting the use of first-party data\u2014information collected directly from users by websites and applications. This shift encourages brands to build direct relationships with their customers instead of relying on third-party data providers. In a way, this could lead to more personalized and relevant advertising experiences, as advertisers would be leveraging data provided willingly by users, thereby fostering greater trust and connection. Furthermore, brands that have invested time in building their own data ecosystems will surely have a competitive advantage. <\/p>\n<p>But what does this mean for small and medium-sized businesses lacking substantial data collection infrastructure? The impending changes could put them at a disadvantage unless they adapt quickly and efficiently. There will be a considerable learning curve as companies figure out how to collect, manage, and utilize first-party data properly. The businesses that invest in this learning process and adapt their marketing strategies accordingly will be better positioned in the new advertising landscape.  <\/p>\n<p>Ultimately, Google\u2019s cookie policy shift will push businesses towards more transparent and ethical marketing practices. It emphasizes the importance of consumer consent and control over personal data. Those who can innovate and find ways to connect meaningfully with their customers will thrive in a privacy-focused digital world.<\/p>\n<style>\n  .styled-text {\n    font-size: 1.25rem; \/* \uae30\uc874 1.1rem \u2192 1.25rem (\uc57d 20px) *\/\n    font-weight: 400;\n    color: #333;\n    line-height: 1.75; \/* \uc904 \uac04\uaca9\ub3c4 \ud568\uaed8 \uc870\uc815 *\/\n    margin-top: 1.2em;\n    margin-bottom: 1.2em;\n    font-family: 'Noto Sans KR', sans-serif;\n  }\n<\/style>\n<p><img decoding=\"async\" src=\"\" alt=\"\"><\/p>\n<h2 style=\"font-size: 1.8rem; font-weight: 700; color: #4a148c; margin-top: 1.5em; margin-bottom: 0.8em; line-height: 1.2; border-bottom: 3px solid #7b1fa2; padding-bottom: 0.3em; font-family: 'Noto Sans KR', sans-serif;\">Why this reversal changes the game for PPC marketers<\/h2>\n<p class=\"styled-text\">The <strong style=\"font-weight: 700; color: #6a1b9a; font-family: 'Noto Sans KR', sans-serif;\">recent announcement from Google<\/strong> regarding the decision to reverse its plan to phase out third-party cookies has sent shockwaves through the digital marketing community. The decision, which was anticipated to be a decisive move toward a more privacy-centric web, will ultimately change how PPC marketers develop and execute their strategies moving forward. Let&#8217;s dive deep into why this is a game changer.<\/p>\n<p class=\"styled-text\">For one, this reversal means that many marketers, particularly those relying heavily on <mark style=\"background-color: #e1bee7; color: #6a1b9a; padding: 0 3px; border-radius: 2px; font-family: 'Noto Sans KR', sans-serif;\">targeted advertising<\/mark>, can breathe a sigh of relief. https:\/\/www.forbes.com\/ has highlighted that third-party cookies have been integral in tracking and understanding consumer behavior, allowing for effective retargeting campaigns. The ability to retarget users based on their browsing history remains a steadfast tool for PPC professionals; now, they can wield it without the anxiety of adapting to a cookie-less environment any time soon. This allows marketers to optimize their ad spend more effectively and focus on the channels that deliver the best ROI.<\/p>\n<p class=\"styled-text\">Moreover, this <strong style=\"font-weight: 700; color: #6a1b9a; font-family: 'Noto Sans KR', sans-serif;\">decision opens up a world of opportunities<\/strong> for advertisers to further explore personalized advertising. As a PPC marketer, having the ability to tap into insights offered by third-party cookies allows for creating more tailored ads that resonate with the audience. Remember the days of seeing ads pop up that perfectly aligned with your interests? This is how valuable third-party data can be! With a robust understanding of target audiences, campaigns are set to become genuinely relevant, engaging, and effective.<b style=\"font-weight: 700; color: #8e24aa; font-family: 'Noto Sans KR', sans-serif;\"> However, it is crucial to approach these opportunities with care.<\/b> As privacy concerns continue to rise, especially post-GDPR and CCPA, PPC marketers need to balance personalization with user consent and transparency. Maintaining this balance will allow businesses to thrive while respecting the consumer&#8217;s right to privacy.<\/p>\n<p class=\"styled-text\">In addition, despite Google\u2019s decision to delay the elimination of third-party cookies, implementing a first-party data strategy remains important. Marketers can still build strong relationships with customers and gain valuable insights by utilizing their data. Marketers should take the initiative to foster trust with consumers, encouraging them to share information transparently. In a world that is becoming more privacy-centric, prioritizing first-party data collection methods will ensure that advertisers continue to gain actionable insights without compromising user trust.<\/p>\n<p class=\"styled-text\">Additionally, the decision to retain third-party cookies will encourage many businesses to innovate. As PPC marketers relish the renewed power of tracking and targeting, they must remain adaptable and flexible in their strategies. The digital landscape is ever-evolving; therefore, those who can leverage past techniques along with new audience engagement strategies will truly excel in 2025 and beyond.  Remember that focusing on quality over quantity will yield better results. Integrating these principles with the use of third-party cookies can lead to productivity levels not previously seen.  Overall, this announcement from Google is not just about delaying a deadline; it holds the potential to redefine how PPC marketers approach their campaigns, maximize their effectiveness, and ultimately drive greater success for the brands they represent.<\/p>\n<p><img decoding=\"async\" src=\"\" alt=\"\"><\/p>\n<h2 style=\"font-size: 1.8rem; font-weight: 700; color: #4a148c; margin-top: 1.5em; margin-bottom: 0.8em; line-height: 1.2; border-bottom: 3px solid #7b1fa2; padding-bottom: 0.3em; font-family: 'Noto Sans KR', sans-serif;\">How to Future-Proof Your Campaigns with First-Party Data<\/h2>\n<p class=\"styled-text\">In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential. With Google\u2019s recent announcement that they will not phase out third-party cookies as previously planned, marketers may find themselves in a bit of a limbo. However, focusing on first-party data has never been more crucial. It allows for a more secure and direct relationship with customers while also aligning with privacy regulations that have become increasingly stringent. Here are some strategies to help you harness the power of first-party data in your campaigns.<\/p>\n<h3 style=\"font-size: 1.8rem; font-weight: 700; color: #4a148c; margin-top: 1.5em; margin-bottom: 0.8em; line-height: 1.2; border-left: 5px solid #9c27b0; padding-left: 0.8em; font-family: 'Noto Sans KR', sans-serif;\">Building Your First-Party Data Strategy<\/h3>\n<p class=\"styled-text\">First-party data is information that you collect directly from your customers. This can include transaction history, browsing activities, email sign-ups, and more. To start building a robust first-party data strategy, you might consider the following steps:<\/p>\n<ul style=\"margin-bottom: 1.2em; padding-left: 0.5em; list-style-type: none; color: #333; font-family: 'Noto Sans KR', sans-serif;\">\n<li style=\"margin-bottom: 0.5em; position: relative;\">\n    <input type=\"checkbox\" id=\"check1\" checked style=\"position: absolute; left: 0; top: 0.3em; accent-color: #9c27b0;\"><br \/>\n    <label for=\"check1\" style=\"cursor: pointer;\">Implement a clear data collection policy that informs customers about how their data will be used.<\/label>\n  <\/li>\n<li style=\"margin-bottom: 0.5em; position: relative;\">\n    <input type=\"checkbox\" id=\"check2\" style=\"position: absolute; left: 0; top: 0.3em; accent-color: #9c27b0;\"><br \/>\n    <label for=\"check2\" style=\"cursor: pointer;\">Encourage users to create accounts on your website for personalized experiences.<\/label>\n  <\/li>\n<li style=\"margin-bottom: 0.5em; position: relative;\">\n    <input type=\"checkbox\" id=\"check3\" style=\"position: absolute; left: 0; top: 0.3em; accent-color: #9c27b0;\"><br \/>\n    <label for=\"check3\" style=\"cursor: pointer;\">Utilize incentives like discounts or exclusive content to gather data through sign-ups.<\/label>\n  <\/li>\n<\/ul>\n<h4 style=\"font-size: 1.5rem; font-weight: 700; color: #ffffff; background-color: #6a1b9a; padding: 0.5em 1em; border-radius: 4px; width: 100%; box-sizing: border-box; margin-top: 1.5em; margin-bottom: 0.8em; line-height: 1.2; font-family: 'Noto Sans KR', sans-serif;\">Data Privacy Compliance<\/h4>\n<p class=\"styled-text\">As you gather first-party data, keeping your customers\u2019 privacy at the forefront is paramount. Make sure your data handling practices comply with regulations such as the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). This not only helps you avoid legal pitfalls but also builds trust with your audience. Customers are more likely to share their data if they feel secure in how it will be used.<\/p>\n<h5 style=\"font-size: 1.2rem; font-weight: 700; color: #8e24aa; margin-top: 1.5em; margin-bottom: 0.8em; line-height: 1.2; font-style: italic; font-family: 'Noto Sans KR', sans-serif;\">Leverage Customer Insights<\/h5>\n<p class=\"styled-text\">Once you have a solid foundation of first-party data, utilize it to gain valuable insights into customer behavior. Use analytics tools to understand which products are popular and what marketing strategies resonate with your audience. You can even conduct surveys to get direct feedback. This data-driven approach enables you to tailor your campaigns effectively, driving engagement and conversions.<\/p>\n<div style=\"border: 1px solid #e1bee7; padding: 1em; border-radius: 4px; margin: 1.5em 0; background-color: #f3e5f5; font-family: 'Noto Sans KR', sans-serif;\">\n<p style=\"margin: 0; line-height: 1.6;\">In conclusion, while the digital ad space continues to evolve, adapting to the changes by focusing on first-party data will future-proof your campaigns. By building a transparent data collection strategy, ensuring compliance with privacy laws, and leveraging customer insights, you can create effective and sustainable marketing strategies that resonate with your audience.<\/p>\n<\/div>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"\" alt=\"\"><br \/>\n  <!-- Blog Post Main Title (h2) --><\/p>\n<h2 style=\"font-size: 1.8rem; font-weight: 700; color: #4a148c; margin-top: 1.5em; margin-bottom: 0.8em; line-height: 1.2; border-bottom: 3px solid #7b1fa2; padding-bottom: 0.3em; font-family: 'Noto Sans KR', sans-serif;\">Preparing Your Ad Strategies Beyond Cookies in a Privacy-First World<\/h2>\n<p><!-- Main Section Title (h3) --><\/p>\n<h3 style=\"font-size: 1.8rem; font-weight: 700; color: #4a148c; margin-top: 1.5em; margin-bottom: 0.8em; line-height: 1.2; border-left: 5px solid #9c27b0; padding-left: 0.8em; font-family: 'Noto Sans KR', sans-serif;\">Navigating a Post-Cookie Landscape<\/h3>\n<p><!-- Basic Text --><\/p>\n<p class=\"styled-text\">You know, just when we thought things were set in stone with Google&#8217;s cookie phase-out, they threw us a curveball. That&#8217;s right! Google has officially reversed its plan to phase out third-party cookies in Chrome. This sudden shift has not only puzzled marketers but has also sent them scrambling to reassess their advertising strategies. But honestly, what does this mean for us, the advertisers? And how do we prepare our strategies to thrive in a &#8216;privacy-first&#8217; world?<\/p>\n<p class=\"styled-text\">First off, let\u2019s recognize that while third-party cookies are still around for now, the privacy landscape is shifting. Privacy regulations are becoming stricter, and consumers are more conscious about how their data is used. This means that relying heavily on third-party data will eventually become obsolete. It&#8217;s necessary to focus on building trust with our audience and relying more on first-party data that we can ethically collect.<\/p>\n<p><!-- Highlighted Importance --><\/p>\n<p class=\"styled-text\">In our advertising efforts, focusing on <strong style=\"font-weight: 700; color: #6a1b9a; font-family: 'Noto Sans KR', sans-serif;\">creating meaningful customer relationships<\/strong> will be key. Imagine leveraging your customer interactions across various channels and using that data to tailor personalized experiences. In a way, preparing ourselves for a cookieless future will push us to think creatively, explore new avenues for customer engagement, and ultimately build a more loyal customer base.<\/p>\n<p><!-- Key Strategies --><\/p>\n<h3 style=\"font-size: 1.8rem; font-weight: 700; color: #4a148c; margin-top: 1.5em; margin-bottom: 0.8em; line-height: 1.2; border-left: 5px solid #9c27b0; padding-left: 0.8em; font-family: 'Noto Sans KR', sans-serif;\">Future-Proofing Our Ad Campaigns<\/h3>\n<ul style=\"margin-bottom: 1.2em; padding-left: 0.5em; list-style-type: none; color: #333; font-family: 'Noto Sans KR', sans-serif;\">\n<li style=\"margin-bottom: 0.5em; position: relative;\">\n    <input type=\"checkbox\" id=\"check1\" checked style=\"position: absolute; left: 0; top: 0.3em; accent-color: #9c27b0;\"><br \/>\n    <label for=\"check1\" style=\"cursor: pointer;\">Establish a robust first-party data strategy<\/label>\n  <\/li>\n<li style=\"margin-bottom: 0.5em; position: relative;\">\n    <input type=\"checkbox\" id=\"check2\" style=\"position: absolute; left: 0; top: 0.3em; accent-color: #9c27b0;\"><br \/>\n    <label for=\"check2\" style=\"cursor: pointer;\">Enhance customer engagement through personalized marketing<\/label>\n  <\/li>\n<li style=\"margin-bottom: 0.5em; position: relative;\">\n    <input type=\"checkbox\" id=\"check3\" style=\"position: absolute; left: 0; top: 0.3em; accent-color: #9c27b0;\"><br \/>\n    <label for=\"check3\" style=\"cursor: pointer;\">Invest in data privacy and transparency<\/label>\n  <\/li>\n<\/ul>\n<p><!-- Conclusion Section --><\/p>\n<hr style=\"border: 0; height: 1px; background-image: linear-gradient(to right, rgba(156, 39, 176, 0), rgba(156, 39, 176, 0.75), rgba(156, 39, 176, 0)); margin: 2em 0;\">\n<p class=\"styled-text\">In conclusion, while the cookie landscape may be unstable, this is our opportunity to pivot and future-proof our strategies. Being proactive now will allow us to adapt, evolve, and ultimately succeed in this new privacy-centric world.<\/p>\n<p><!-- Q&A Section --><\/p>\n<div style=\"margin: 1.5em 0; font-family: 'Noto Sans KR', sans-serif;\">\n<div style=\"font-weight: 700; color: #9c27b0; margin-bottom: 0.5em; font-size: 1.1rem;\">\n    <span style=\"display: inline-block; width: 24px; height: 24px; line-height: 24px; text-align: center; background-color: #9c27b0; color: white; border-radius: 50%; margin-right: 8px;\">Q<\/span><br \/>\n    What changes should marketers consider in light of Google\u2019s retraction?\n  <\/div>\n<div style=\"margin-left: 32px; margin-bottom: 1em;\">\n<p style=\"margin: 0; line-height: 1.6;\">Marketers should focus on building first-party data strategies and customer trust while preparing for future changes in data privacy.<\/p>\n<\/p><\/div>\n<div style=\"font-weight: 700; color: #6a1b9a; margin-bottom: 0.5em; font-size: 1.1rem;\">\n    <span style=\"display: inline-block; width: 24px; height: 24px; line-height: 24px; text-align: center; background-color: #6a1b9a; color: white; border-radius: 50%; margin-right: 8px;\">A<\/span><br \/>\n    How can businesses improve customer trust in their advertising efforts?\n  <\/div>\n<div style=\"margin-left: 32px;\">\n<p style=\"margin: 0; line-height: 1.6;\">By being transparent about data usage and providing value through personalized campaigns, businesses can foster trust with their customers.<\/p>\n<\/p><\/div>\n<\/div>\n<div style=\"text-align: center; margin: 2em 0;\">\n    <a href=\"https:\/\/ggonggong.com\/\" style=\"display: inline-block; padding: 0.5em 1em; background-color: #9c27b0; color: white; text-decoration: none; border-radius: 4px; font-weight: 600; margin: 1em 0; font-family: 'Noto Sans KR', sans-serif;\">Continue<\/a>\n<\/div>\n<ul style=\"text-align: center; list-style-type: none; padding: 0; margin: 0;\">\n<li style=\"display: inline; margin: 0 1em;\">#cookies<\/li>\n<li style=\"display: inline; margin: 0 1em;\">#advertising<\/li>\n<li style=\"display: inline; margin: 0 1em;\">#privacy<\/li>\n<li style=\"display: inline; margin: 0 1em;\">#PPC<\/li>\n<li style=\"display: inline; margin: 0 1em;\">#strategy<\/li>\n<\/ul>\n<p>  <!-- \ud478\ud130 --><\/p>\n<footer style=\"background-color: #f1f1f1; padding: 10px; text-align: center; font-size: 14px;\">\n<p>&copy; 2025 Ggonggong. All Rights Reserved.   Contact us at: <a href=\"mailto:admin@ggonggong.com\">admin@ggonggong.com<\/a><\/p>\n<\/footer>\n<\/footer>\n<p>  <!-- \uc2a4\ud06c\ub9bd\ud2b8 --><br \/>\n  <script src=\"scripts.js\"><\/script><br \/>\n<\/body><br \/>\n<\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has officially reversed its plan to phase out third-party cookies in Chrome. 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