{"id":4171,"date":"2025-07-26T12:10:37","date_gmt":"2025-07-26T12:10:37","guid":{"rendered":"https:\/\/blog.ggonggong.com\/?p=4171"},"modified":"2025-07-26T12:10:39","modified_gmt":"2025-07-26T12:10:39","slug":"6-month-sales-compensation-plan","status":"publish","type":"post","link":"https:\/\/blog.ggonggong.com\/?p=4171","title":{"rendered":"6-Month Sales Compensation Plan: How GitHub Reshaped Sales Strategy in 2025"},"content":{"rendered":"<p><!DOCTYPE html><br \/>\n<html lang=\"en\"><br \/>\n<head><br \/>\n<!-- Open Graph \ud0dc\uadf8 --><br \/>\n<meta property=\"og:title\" content=\"6-Month Sales Compensation Plan: How GitHub Reshaped Sales Strategy in 2025\"><br \/>\n<meta property=\"og:description\" content=\"Discover how GitHub\u2019s 6-month sales compensation plan enhances agility, builds rep trust, and aligns sales strategy with fast-changing market conditions in 2025.\"><br \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.ggonggong.com\/wp-content\/uploads\/2025\/07\/1753531738.png\"><br \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.ggonggong.com\/2025\/03\/23\/6-month sales compensation plan\"><br \/>\n<meta property=\"og:type\" content=\"article\"\n<!-- Twitter Card \ud0dc\uadf8 --><br \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\"><br \/>\n<meta name=\"twitter:title\" content=\"6-Month Sales Compensation Plan: How GitHub Reshaped Sales Strategy in 2025\"><br \/>\n<meta name=\"twitter:description\" content=\"Discover how GitHub\u2019s 6-month sales compensation plan enhances agility, builds rep trust, and aligns sales strategy with fast-changing market conditions in 2025.\"><br \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blog.ggonggong.com\/wp-content\/uploads\/2025\/07\/1753531738.png\"><br \/>\n<!-- \uba54\ud0c0 \uc124\uba85 --><br \/>\n<meta name=\"description\" content=\"Explore GitHub\u2019s innovative 6-month sales compensation plan reshaping B2B revenue teams. Learn more about benefits, rep trust, and agile strategies for 2025.\"><br \/>\n<meta name=\"keywords\" content=\"6-month sales compensation, GitHub sales strategy, sales rep incentives 2025, dynamic sales targets, agile sales compensation, SaaS sales planning, revenue operations, short cycle sales plans, sales leader strategies, B2B sales comp trends\"><br \/>\n<!-- \uc2a4\ud0c0\uc77c \ucd94\uac00 --><\/p>\n<style>\n\/* \ubaa8\ub4e0 \uc694\uc18c \ucd08\uae30\ud654 *\/\n * {\n      margin: 0;\n      padding: 0;\n      box-sizing: border-box;\n    }<\/p>\n<p>    html, body {\n      margin: 0;\n      padding: 0;\n      width: 100%;\n      height: 100%;\n      display: flex;\n      flex-direction: column;\n      justify-content: flex-start; \/* \ucf58\ud150\uce20\ub97c \ud654\uba74 \uc0c1\ub2e8\uc73c\ub85c \ubc30\uce58 *\/\n      align-items: center; \/* \uc218\ud3c9 \uc911\uc559 \uc815\ub82c *\/\n      background-color: #f9f9f9; \/* \ubc30\uacbd \uc0c9\uc0c1 *\/\n    }<\/p>\n<p>    img {\n      display: block;\n      max-width: 100%;\n      height: auto;\n      margin: 0 auto; \/* \uc774\ubbf8\uc9c0 \uc911\uc559 \uc815\ub82c *\/\n      vertical-align: top; \/* \ub77c\uc778\ubc15\uc2a4 \uc5ec\ubc31 \uc81c\uac70 *\/\n    }<\/p>\n<p>    h1 {\n      margin: 0; \/* \ubd88\ud544\uc694\ud55c \uc5ec\ubc31 \uc81c\uac70 *\/\n      padding: 1rem 0; \/* \ub0b4\ubd80 \uc5ec\ubc31 \ucd94\uac00 *\/\n      font-size: 2rem;\n      font-weight: bold;\n      text-align: center;\n      color: #320b86;\n      text-shadow: 1px 1px 3px rgba(50, 11, 134, 0.2);\n      line-height: 1.3;\n      font-family: 'Noto Sans KR', sans-serif;\n    }<\/p>\n<p>    footer {\n      text-align: center;\n      font-size: 0.9rem;\n      color: #333;\n      margin-top: auto; \/* \ud478\ud130\ub97c \ud558\ub2e8 \uace0\uc815 *\/\n      padding: 1rem;\n    }\n    footer p {\n      margin: 0.5em 0; \/* \ubb38\ub2e8 \uac04 \uac04\uaca9 \uc870\uc815 *\/\n    }\n    br {\n      display: none; \/* \ubaa8\ub4e0 \uc904\ubc14\uafc8 \ud0dc\uadf8 \uc228\uae30\uae30 *\/\n    }\n  <\/style>\n<p><\/head><br \/>\n<body><br \/>\n<!-- \ucd5c\uc0c1\ub2e8 \uc774\ubbf8\uc9c0 --><br \/>\n<img decoding=\"async\" src=\"https:\/\/blog.ggonggong.com\/wp-content\/uploads\/2025\/07\/1753531738.png\" alt=\"6-month sales compensation plan\"><br \/>\n<!-- \ubcf8\ubb38 \uc774\ubbf8\uc9c0 --><\/p>\n<h1 style=\"font-size: 2.0rem; font-weight: 800; color: #320b86; text-shadow: 2px 2px 5px rgba(74, 20, 140, 0.2); margin-top: 1.2em; margin-bottom: 0.7em; line-height: 1.3; border-bottom: 4px solid #7b1fa2; padding-bottom: 0.4em; font-family: 'Noto Sans KR', sans-serif;\">6-Month Sales Compensation Plan: How GitHub Reshaped Sales Strategy in 2025<\/h1>\n<div style=\"background: linear-gradient(135deg, #f5f0ff, #f0e6ff); border-radius: 8px; padding: 20px; margin: 10px 0; box-shadow: 0 4px 10px rgba(106, 27, 154, 0.08); font-family: 'Noto Sans KR', sans-serif; border-left: 4px solid #9c27b0;\">\n<div style=\"display: flex; flex-direction: column; gap: 10px; line-height: 1.0;\"> <a style=\"color: #6a1b9a; text-decoration: none; font-weight: 500;\" href=\"#what-is-risk\">Why Traditional Annual Sales Plans Are Losing Effectiveness<\/a> <a style=\"color: #6a1b9a; text-decoration: none; font-weight: 500;\" href=\"#types-of-risk\">The Strategic Benefits of GitHub&#8217;s 6-Month Compensation Cycle<\/a> <a style=\"color: #6a1b9a; text-decoration: none; font-weight: 500;\" href=\"#managing-risk\">Reps\u2019 Reactions: From Doubt to Lasting Trust and Loyalty<\/a> <a style=\"color: #6a1b9a; text-decoration: none; font-weight: 500;\" href=\"#conclusion\">Is the 6-Month Compensation Approach Right for Your Team?<\/a> <\/div>\n<\/p><\/div>\n<h2 style=\"font-size: 1.8rem; font-weight: 700; color: #4a148c; margin-top: 1.5em; margin-bottom: 0.8em; line-height: 1.2; border-bottom: 3px solid #7b1fa2; padding-bottom: 0.3em; font-family: 'Noto Sans KR', sans-serif;\">Why Traditional Annual Sales Plans Are Losing Effectiveness<\/h2>\n<p class=\"styled-text\">The conventional annual sales plans have long been the industry standard, but they are losing their effectiveness in today&#8217;s fast-paced business environment. One of the major reasons is that such plans often lack the agility needed to respond to rapidly changing market conditions. When companies set their sales goals for a full year, they are typically basing those goals on predictions made at the beginning of the year. However, as we know all too well, the business landscape can change drastically in just a matter of months, let alone an entire year. <\/p>\n<p class=\"styled-text\">Moreover, annual plans can demoralize sales teams when unexpected challenges arise. If a global crisis occurs or a major competitor launches a disruptive product, sales reps may feel overwhelmed and unmotivated to meet unattainable targets. In essence, this can cultivate a culture of fear and frustration among the team, leading to higher turnover rates and disengagement. What we really need is a restructuring of how we approach sales compensation and planning.<\/p>\n<p class=\"styled-text\">Adopting a more flexible approach, such as GitHub&#8217;s innovative 6-month sales compensation plan, can give companies the edge they need. By evaluating performance in shorter cycles, companies can adjust their strategies proactively rather than reactively. Imagine a situation where teams can recalibrate their goals twice a year based on real-time data, market trends, and customer feedback. This setup not only motivates sales reps but also aligns their goals more closely with the company\u2019s shifting objectives.<\/p>\n<h3 style=\"font-size: 1.8rem; font-weight: 700; color: #4a148c; margin-top: 1.5em; margin-bottom: 0.8em; line-height: 1.2; border-left: 5px solid #9c27b0; padding-left: 0.8em; font-family: 'Noto Sans KR', sans-serif;\">The Impacts of Rigidity<\/h3>\n<p class=\"styled-text\">When businesses adhere strictly to annual sales plans, they risk missing out on new opportunities while grappling with out-of-date strategies. For instance, product launches or consumer preferences often shift in the middle of the year. A rigid annual plan fails to account for these shifts, meaning companies can find themselves stuck trying to push outdated offerings. <\/p>\n<p class=\"styled-text\">It&#8217;s essential to establish a sales compensation plan that allows for adaptation and encourages continuous improvement. By implementing a 6-month cycle, companies will create a self-correcting mechanism, fostering resilience and innovation within their sales teams.<\/p>\n<h3 style=\"font-size: 1.8rem; font-weight: 700; color: #4a148c; margin-top: 1.5em; margin-bottom: 0.8em; line-height: 1.2; border-left: 5px solid #9c27b0; padding-left: 0.8em; font-family: 'Noto Sans KR', sans-serif;\">Call for Change<\/h3>\n<p class=\"styled-text\">In conclusion, the era of traditional annual sales plans is waning. Companies that wish to thrive in today&#8217;s volatile market need to embrace more agile strategies like the 6-month compensation plan offered by GitHub. This approach enables teams to stay motivated, adapt quickly to change, and foster a culture of trust and collaboration. It&#8217;s time to rethink our strategies; the teams that succeed will be those that become adaptive and resilient in face of change.<\/p>\n<p><img decoding=\"async\" src=\"\" alt=\"\"><\/p>\n<h2 style=\"font-size: 1.8rem; font-weight: 700; color: #4a148c; margin-top: 1.5em; margin-bottom: 0.8em; line-height: 1.2; border-bottom: 3px solid #7b1fa2; padding-bottom: 0.3em; font-family: 'Noto Sans KR', sans-serif;\">The Strategic Benefits of GitHub&#8217;s 6-Month Compensation Cycle<\/h2>\n<p class=\"styled-text\">In today&#8217;s fast-paced business environment, the agility of sales strategies is paramount. <strong style=\"font-weight: 700; color: #6a1b9a; font-family: 'Noto Sans KR', sans-serif;\">GitHub&#8217;s 6-month sales compensation plan<\/strong> has emerged as a game changer for organizations adapting to rapidly changing market conditions. By shortening the compensation cycle from a traditional annual model to a semi-annual format, GitHub has unlocked several strategic benefits that drive both efficiency and trust among sales representatives.<\/p>\n<p class=\"styled-text\">First and foremost, this approach fosters increased <b style=\"font-weight: 700; color: #8e24aa; font-family: 'Noto Sans KR', sans-serif;\">agility<\/b> in adjusting sales strategies. As market demands evolve, traditional annual plans often become outdated before they&#8217;ve even been fully implemented. The 6-month cycle allows for regular evaluation of performance metrics, enabling teams to pivot strategies swiftly and respond to emerging opportunities or challenges. Furthermore, this flexibility ensures that sales reps remain motivated and aligned with the company&#8217;s overall goals, creating a more dynamic sales environment.<\/p>\n<hr style=\"border: 0; height: 1px; background-image: linear-gradient(to right, rgba(156, 39, 176, 0), rgba(156, 39, 176, 0.75), rgba(156, 39, 176, 0)); margin: 2em 0;\">\n<p class=\"styled-text\">Additionally, the implementation of a 6-month compensation plan significantly enhances trust between representatives and their management. Sales reps can see the correlation between their efforts and rewards in a much shorter timeframe, which helps build a sense of loyalty. When leaders show a commitment to adapting compensation in line with actual performance, it reduces uncertainty and fosters an environment of transparency. In essence, this strategic alignment allows for a more engaged workforce, as employees feel their contributions are acknowledged and adequately rewarded.<\/p>\n<p class=\"styled-text\">Moreover, the 6-month sales compensation plan can also simplify performance forecasting and resource allocation. With shorter assessment periods, it is easier for management to predict sales outcomes and allocate resources effectively. This enables the identification of high-performers sooner and allows for tailored support to boost overall team productivity. <mark style=\"background-color: #e1bee7; color: #6a1b9a; padding: 0 3px; border-radius: 2px; font-family: 'Noto Sans KR', sans-serif;\">The agility to adapt strategies and manage personnel effectively<\/mark> transforms the sales landscape into a results-driven environment that prioritizes both growth and adaptability.<\/p>\n<p class=\"styled-text\">In conclusion, GitHub&#8217;s adoption of the 6-month sales compensation cycle marks a significant pivot from traditional sales strategies. With improved agility, greater trust, and enhanced resource management, companies can not only respond swiftly to changing market demands but also create a sales culture that values performance and adaptability. As the business world continues to evolve, such innovative approaches will become increasingly critical for sustained success and relevance in the marketplace.<\/p>\n<p><img decoding=\"async\" src=\"\" alt=\"\"><\/p>\n<h2 style=\"font-size: 1.8rem; font-weight: 700; color: #4a148c; margin-top: 1.5em; margin-bottom: 0.8em; line-height: 1.2; border-bottom: 3px solid #7b1fa2; padding-bottom: 0.3em; font-family: 'Noto Sans KR', sans-serif;\">Reps\u2019 Reactions: From Doubt to Lasting Trust and Loyalty<\/h2>\n<p class=\"styled-text\">Have you ever felt a sense of disbelief when your company rolled out a new policy? I certainly did when GitHub announced its innovative 6-month sales compensation plan. At first, I questioned whether this new approach would actually foster agility and trust among the sales team, but what I discovered was eye-opening. With a rapidly changing market landscape in 2025, the need for flexibility and quick responses has never been more critical. As I reflected on the initial skepticism from the sales representatives, it became clear that what initially felt uncomfortable soon turned into a beacon of trust.<\/p>\n<h3 style=\"font-size: 1.8rem; font-weight: 700; color: #4a148c; margin-top: 1.5em; margin-bottom: 0.8em; line-height: 1.2; border-left: 5px solid #9c27b0; padding-left: 0.8em; font-family: 'Noto Sans KR', sans-serif;\">Trust Built Through Transparency<\/h3>\n<p class=\"styled-text\">The first reaction among sales reps was skepticism. Many were uncertain about the longevity of this new model\u2014would it truly be beneficial? The abrupt change from annual to a <strong style=\"font-weight: 700; color: #6a1b9a; font-family: 'Noto Sans KR', sans-serif;\">6-month sales compensation plan<\/strong> prompted questions. However, as time went on, leadership demonstrated transparency about performance metrics and compensation outcomes. This openness allowed reps to see the direct correlation between their efforts and the rewards they received. Over time, this transparency cultivated a sense of trust, gradually erasing the doubts that initially clouded the rollout.<\/p>\n<div style=\"border: 1px solid #e1bee7; padding: 1em; border-radius: 4px; margin: 1.5em 0; background-color: #f3e5f5; font-family: 'Noto Sans KR', sans-serif;\">\n<p style=\"margin: 0; line-height: 1.6;\">As much as sales departments thrive on competition, an element of collaboration started to flourish as well. With shorter cycles, team members started to share strategies and tips more frequently. The mutual focus on adapting to the evolving market was exhilarating. Seeing one another succeed helped build a community within the team.<\/p>\n<\/div>\n<h3 style=\"font-size: 1.8rem; font-weight: 700; color: #4a148c; margin-top: 1.5em; margin-bottom: 0.8em; line-height: 1.2; border-left: 5px solid #9c27b0; padding-left: 0.8em; font-family: 'Noto Sans KR', sans-serif;\">A Loyalty That Lasts<\/h3>\n<p class=\"styled-text\">As reps started witnessing tangible benefits from the new plan, their loyalty to the organization grew stronger. The increased frequency of targets allowed for quicker adjustments in strategy, leading to better alignment with market changes. The once-doubtful sales team transformed into a powerhouse of agility and determination, motivated to exceed expectations. This renewed spirit was evident during team meetings and individual performance reviews, where success stories were shared not just as company achievements but as personal victories.<\/p>\n<hr style=\"border: 0; height: 1px; background-image: linear-gradient(to right, rgba(156, 39, 176, 0), rgba(156, 39, 176, 0.75), rgba(156, 39, 176, 0)); margin: 2em 0;\">\n<p class=\"styled-text\">In summary, the transformation from doubt to trust among sales reps in response to GitHub&#8217;s 6-month sales compensation plan highlights the profound impact of adaptability in an ever-evolving market landscape. While initial reactions may include skepticism, transparency, and consistent performance alignments will build a lasting loyalty that benefits not only the organization but also the reps who are its backbone.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"\" alt=\"\"><\/p>\n<h2 style=\"font-size: 1.8rem; font-weight: 700; color: #4a148c; margin-top: 1.5em; margin-bottom: 0.8em; line-height: 1.2; border-bottom: 3px solid #7b1fa2; padding-bottom: 0.3em; font-family: 'Noto Sans KR', sans-serif;\">Is the 6-Month Compensation Approach Right for Your Team?<\/h2>\n<p class=\"styled-text\">As we dive deeper into the complexities of the sales industry, <strong style=\"font-weight: 700; color: #6a1b9a; font-family: 'Noto Sans KR', sans-serif;\">the idea of a 6-month sales compensation plan<\/strong> has emerged as a modern solution for businesses looking to adapt to ever-changing market dynamics. The rapid pace of technological advancement and shifting buyer behaviours necessitate a reevaluation of traditional strategies that have been in place for decades. What does this mean for your sales team? Could this shorter compensation cycle actually be the boost you&#8217;ve been looking for?<\/p>\n<h3 style=\"font-size: 1.8rem; font-weight: 700; color: #4a148c; margin-top: 1.5em; margin-bottom: 0.8em; line-height: 1.2; border-left: 5px solid #9c27b0; padding-left: 0.8em; font-family: 'Noto Sans KR', sans-serif;\">Understanding the Flexibility of a 6-Month Cycle<\/h3>\n<p class=\"styled-text\">With a 6-month compensation cycle, you provide your sales team with increased flexibility\u2014allowing them to align their efforts with the organization&#8217;s immediate priorities. This shortens the feedback loop, helping businesses react more quickly to market changes, evolving customer needs, and competitive pressures. It\u2019s all about speed in today\u2019s market, and a monthly or quarterly strategy may just not cut it any longer. How many times have we witnessed a stellar product only to see it falter because the timing was off? If your team can adapt quickly, they may just be able to capitalize on fleeting opportunities and drive sales effectively.<\/p>\n<h3 style=\"font-size: 1.8rem; font-weight: 700; color: #4a148c; margin-top: 1.5em; margin-bottom: 0.8em; line-height: 1.2; border-left: 5px solid #9c27b0; padding-left: 0.8em; font-family: 'Noto Sans KR', sans-serif;\">Building Trust and Commitment<\/h3>\n<p class=\"styled-text\">Alongside adaptability, team morale plays a significant role in achieving sustained sales success. Offering a 6-month plan helps in building trust between sales reps and management. As reps witness their performance being recognized more frequently, they are likely to feel more committed and motivated. Trust nurtures a positive working environment, and in turn, can produce impressive results. Picture this: your team feels secure in their compensation, knowing their efforts translate into tangible rewards within a short frame. This not only encourages transparency but establishes a culture of recognition and appreciation.<\/p>\n<h3 style=\"font-size: 1.8rem; font-weight: 700; color: #4a148c; margin-top: 1.5em; margin-bottom: 0.8em; line-height: 1.2; border-left: 5px solid #9c27b0; padding-left: 0.8em; font-family: 'Noto Sans KR', sans-serif;\">Conclusion: Adapting to Change<\/h3>\n<p class=\"styled-text\">Ultimately, the decision to implement a 6-month sales compensation plan should not be taken lightly. Consider your team\u2019s dynamics, your company\u2019s sales goals, and the current market landscape. Are your sales reps struggling to adapt? Are they feeling unmotivated or unsure? If so, this approach might be worth the experimentation. Embrace the flexibility it offers, and remember, the core of successful sales lies in adaptation and trust. In this ever-evolving landscape, that\u2019s what will set your team apart from the rest.<\/p>\n<p>  <!-- \ud478\ud130 --><\/p>\n<footer style=\"background-color: #f1f1f1; padding: 10px; text-align: center; font-size: 14px;\">\n<p>&copy; 2025 Ggonggong. All Rights Reserved.   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